By Mark Coker, Smashwords
The majority of your readership will come from readers who stumbled across your book.
Maybe the reader was looking for a book like it. Or maybe they werenâ€™t even looking for a book but found your book on their path to somewhere else.
Now imagine your book as a stationary beacon, buried deep in a forest of millions of other books. How can you equip your book to continually transmit its location and attributes so that those who might enjoy it are drawn to it, even if theyâ€™re not looking for it?
And then how do you ensure that once you draw a reader to your book, they leave your book a converted evangelist, ready to proselytize their passion for it to their fellow readers on the book discovery trail.
This is the idea behind autopilot marketing. In today’s new episode 12 of the Smart Author podcast, I present 17 tips that will help you put some the most important aspects of your book marketing on autopilot.
You’ll learn learn how to leverage your book to sell more books, grow your platform faster, and spend less time on marketing and more time on writing.
It’s part three in my six-part audio serialization of the new 2018 edition of the Smashwords Book Marketing Guide.
Give it a listen at any of the find podcast sources below.
Happy New Year!