By Robert Mosconi
This novel is about one manâ€™s highly successful and award winning journey along New York Cityâ€™s fabled Madison Avenue, and a real peek behind the scenes of life on the fast track in the multi-billion dollar advertising industry.
Much like â€˜Broadcast Newsâ€™,â€˜Wall Streetâ€™, â€˜Jerry McGuireâ€™, and â€˜Barbarians at the Gateâ€™ exposed their dark, secretive, behind-the-glamour worlds, so will â€˜Sex Sellsâ€™ expose the extremely powerful ad industry and its manipulative control over the American public.
You will be taken on one hell of a scintillating tour that spans some 38 years of kicking, clawing, getting stepped on, and stepping on and over others as the author climbs to the top of the corporate ladder in some of Madison Avenueâ€™s largest and most illustrious advertising agencies.
Itâ€™s a hard hitting behind-the-scenes exposÃ© about those few insignificant Machiavellian craftsmen who have mastered the power and politics of information and salesmanship to persuade over 200 million Americans to purchase products and services that they neither want nor need.
You will be witness to what really happened during and after the filming of the now famous and considered to be the greatest Super Bowl commercial of all time, the â€˜Mean Joe Greeneâ€™ Coca-Cola television commercial as the author weaves a page-turning tale of betrayal, back stabbing, manipulation, and even piracy that near destroyed the commercial before it ever made it to â€˜on airâ€™.
â€œPromise them anything, but give them nothing!â€
Find yourself sitting front row and center when ad agencies go into one of their feeding frenzies to recruit and raise their armies of young talent with promises of mega-salaries, limousines, sex, drugs, huge expense accounts, and the most tempting of all, those big accounts with clients that have very, very deep pockets.
â€œNo good deed goes unpunished!â€
Youâ€™ll be exposed to the depths of evil to which these so-called craftsmen will stoop. Youâ€™ve always assumed that lurking behind the faÃ§ade of all that glamour and excitement existed a dog-eat-dog world. Well, guess what, you were totally right. But that strange little feeling thatâ€™s now beginning to grow in your stomach is taking you beyond that. Now is when you begin to realize that you are no longer just a spectator, no, not this time. This may be the authorâ€™s personal story, but somehow this story is also about you. â€œOpen your eyes people, you too are the victim here!â€
What these Machiavellian craftsmen are doing to the author is exactly what theyâ€™re doing to you, and theyâ€™re doing it to you every ten minutes of every day.
It doesnâ€™t matter to them, including this author, if youâ€™re male or female. It doesnâ€™t matter whether youâ€™re three years old, or seventy years old, they donâ€™t give a shit. You can be black, you can be white, you can be yellow, or red, its totally meaningless to them, so long as you buy what theyâ€™re selling. â€œSHIT!! Theyâ€™ll even speak to you in tongues if thatâ€™s what it takes to separate you from your money.â€
And, if all else fails theyâ€™ll resort to sex to sell it to you. Sex always works. Hell, sex can sell anything. Thatâ€™s advertising 101.
You can purchase the book online from Smashwords in multiple eBook formats at http://www.smashwords.com/books/view/92431.
eBook formatting by Shelley Glasow Schadowsky.